Professional Summary
Multidisciplinary creative with 20+ years in brand design, video, motion graphics, print and digital marketing. Currently Senior Media Producer at Mission Pet Health, creating video and podcast content end to end. Previously led designerMD for 11+ years as Creative Director / Owner, directing client strategy and freelance talent, mentoring a design intern and managing project budgets while personally producing creative work.
Key Results
70 vs. 4
short-form videos produced in two days with AI workflows, vs. prior capacity
600+
small-business clients served by MyOilSite, a subscription product I built and ran
125+
volunteer crew recruited and live-directed; 20,000+ combined weekly audience
$100K+
in client project scopes managed as owner of designerMD
Capabilities
Creative direction and concept development | Brand identity and visual storytelling | Pre-production, scripting and storyboarding | Video and podcast production | Motion graphics, audio mixing and color grading | Social video strategy and digital marketing | Team leadership, mentoring and crew coordination | Client strategy, budgets and scopes | Generative AI integration
Tools
Experience
Mission Pet Health
Senior Media Producer
Aug 2023 – Present
- Produce 100+ long- and short-form videos annually, from concept, scripting and storyboarding through filming, editing and delivery, for a veterinary organization supporting nearly 1,000 hospitals and roughly 20,000 employees.
- Direct interviews and shoots on location and in-studio; personally set up and operate cameras, lenses, lighting, microphones and gimbals.
- Own post-production end to end: editing, color correction and grading, audio cleanup and mixing, compositing, titles and motion graphics for web, social and in-person playback.
- Produce conference media for roughly 100 to 2,200 attendees, coordinating run-of-show with events and AV teams.
- Record, edit and publish company podcasts; manage production budgets, scopes of work and outside contractors.
- Implemented AI workflows to produce 70 short-form videos in two days, compared with a previous capacity of four. Test tools for concepts, B-roll and animation and share techniques with the Brand team.
designerMD
Creative Director / Owner
Jan 2012 – Aug 2023
- Led a creative and digital marketing studio delivering brand identities, WordPress websites, SEO, Google Ads, social content, print, signage, motion graphics and video.
- Owned client discovery, strategy, concept presentations and feedback; set creative direction while personally producing most graphics and all video.
- Hired and directed freelance project management, design, web and development specialists; mentored a paid design intern with increasing creative autonomy.
- Managed proposals, pricing, scopes, negotiations, budgets and resourcing, including client scopes exceeding $100,000.
- Built and operated MyOilSite, serving 600+ small-business clients with subscription websites and social media content.
- Tracked ad performance, conversions, leads, traffic, subscriptions and SEO rankings across client campaigns and MyOilSite.
- Led Thrive Conference from concept to launch: branding, ticketing website, stage and venue design, and live session direction.
- Oversaw McLean Essentials books from concept through publication, including editorial development, design and print production.
Church of the Highlands
Graphic & Motion Graphic Designer / Video Production
Aug 2007 – Dec 2012
- Recruited, trained, scheduled and live-directed 125+ production volunteers across cameras, video switching, graphics and on-screen lyrics.
- Managed production assistants across seven additional campuses for weekly services reaching a combined in-person and online audience of 20,000+.
- Operated and directed multi-camera productions and weekly live streams; produced worship videos and sermon recaps.
- Later moved into the creative department, producing motion graphics, roughly six sermon-series identities annually, stage-screen media and print collateral.
Volunteering
Racing With Autism
Media Producer
2023 – Present
- Shoot and edit race-day recaps; create motion graphics, social content and branded merchandise.
Ady's Big Army
Associate Board Member
2015 – Present
- Helped launch the organization and subsidiary brands; built a website for children's stories, donations and fundraising progress.
Education
Auburn University | Bachelor's in Graphic Design | May 2001
Military Service
U.S. Army | Infantry Soldier | Honorable Discharge | Disabled Veteran